JAPAN FIT

Products made in Japan
Almost no other manufacturer in the world is able to handle development and production entirely in house, from design of lenses based on specialized optical expertise through designing frame layouts capable of bringing out maximum lens performance.
Thanks to these technologies, we are able to design and produce eyewear suited to a wide range of purposes, from the ground up

LENS

Lens technologies for controlling light
The polycarbonate lenses used in SWANS products deliver outstanding transparency, shock resistance, heat resistance, and incombustibility. SWANS lenses, which deliver outstanding optical performance, are molded from this resin, also used in applications such as bulletproof equipment and aircraft canopies, using advanced molding technologies. In addition, not only do SWANS lenses block out 99.9% or more of harmful UV rays, but they also deliver a wide range of lens functions essential to individual uses, such as petroid lenses that realize the high strength needed in sports, Ice Blue lenses that improve visibility using technologies to control light rays at specific wavelengths, polarizing lenses that secure clear visibility by controlling glare, and Claritex-coated lenses that maintain visibility by controlling adhesion of rain and perspiration.

Design philosophy

SWANS products are basically designed to protect the safety and health of the wearer from the brand establishment. At the same time, our products must appeal to the users beyond being mere safety tools, that is to say, they should also bring out the best performance while fitting comfortably. As products to be worn on the face, they inevitably showcase the individuality of the wearer. We constantly work to match style with function.

Designs that are safe for the wearers and others around them

At the heart of the SWANS and YAMAMOTO brands is the spirit of developing protective gear cultivated over 105 years of being in business since 1911. We question and investigate whether sufficient strength and safety are guaranteed to protect the eyes and other body parts, as well as possibilities of the protective gear hurting the wearer or other nearby athletes. All products under the SWANS brand are manufactured with the highest safety standards.

Making products, wearers, and vision more beautiful

We interpret “beauty” in many ways. First, a product must be appealing, simply having an aesthetic shape and form. Additionally, it should support the performance of the wearer, helping to create moments of poignancy and healthy beauty. The beauty of a product is perfected by overlapping with the moment of the wearer’s activity. As an optics manufacturer, we pursue the highest quality and precision in lens performance, meeting the demanding requirements of critical environments in the sports world and industrial safety.

Fitting the body and fitting in with the environment, with style

The required functions, fit, and style depend on the use conditions, environment, and sports event. Our designs deliver solutions on the back of our expertise, built up through our continuing R&D with athletes. We will keep exploring what we can do for the conservation of nature.

Identifying possible issues and concentrating on the essentials

We interpret “beauty” in many ways. First, a product must be appealing, simply having an aesthetic shape and form. Additionally, it should support the performance of the wearer, helping to create moments of poignancy and healthy beauty. The beauty of a product is perfected by overlapping with the moment of the wearer’s activity. As an optics manufacturer, we pursue the highest quality and precision in lens performance, meeting the demanding requirements of critical environments in the sports world and industrial safety.