Recognized for its high quality, SWANS is one of the leading brands in Japan that hosts a wide range of eyewear products that includes sunglasses, fashion eyewear, ski and snowboard googles, swimming goggles and swimming accessories. Nostro SEA Pte Ltd is proud to bring to South East Asia the SWANS brand of sports eyewear including swimming goggles, sunglasses as well as swimming accessories. SWANS, one of the top brand in Japan, is well known for delivering quality products with safety, comfort and performance considerations using the latest optical control technology.

To ensure that athletes perform their best in whatever weather condition they may be, SWANS sports eyewear also provides proper visibility and protection, having strong UV-blocking capabilities and dust- and stain-proof technologies to maintain clear visibility and comfort even under hostile climate conditions. SWANS also hosts a vast line of eyewear products to match your fashion needs while pursuing functionality, comfort, and aesthetics.

SWANS is the brand of sports eyewear built just for you with dedication to quality, comfort and eye protection.

Over the century since the establishment in 1911, Yamamoto Kogaku has proudly offered the customers “safety”, “peace of mind” and “health and comfort” through the command of optical control technology. Throughout the history, SWANS have remained focused on the issue of “how to protect eyes reliably and comfortably”, providing a clear field of vision at all times in all kinds of snow and climatic conditions.

SWANS pursues the development of necessary functions and weighs design considerations from every possible angle so as to offer products with superior fit. This has earned a loyal following among skiers and snowboarders the world over. Moving forward, SWANS will continue to take on new challenges and strive to create the world’s safest and most comfortable specialty eyewear.

How We Started

Over 100 years ago, Haruji Yamamoto, the founder of Yamamoto Optical Lens Works, started developing protective eyeglasses and lenses.

In 1911, he established the company in Osaka. The works and operation were later relocated from Osaka to a newly constructed plant in Higashiosaka City, making it the location of the company’s head office and site for the production of dust-proof eyeglasses and lenses.

In 1947, the company was incorporated and revived the production of shading and safety eyewear products. After changing its name to Yamamoto Bojin Megane in 1955, the company also worked on developing Japan’s first sunglass frame using plastic molding material. In the same year, the company inaugurated their Tokyo office in Ueno, Tokyo. The company also introduced the first sunglasses with reinforced lens in 1964.

After launching a line of anti-fogging ski goggles under the brand SWANS in 1971, the company later on became the official ski equipment supplier for the U.S. Ski Team and the Ski Association of Japan (SAJ) in 1977. At about the same time, the company became a member of the U.S. National Safety Council and tied up with the American Spalding International for the eyewear business.

In 1980, the company changed its name to Yamamoto Kogaku Co., Ltd. The construction of the new head office building and technical research institute was also completed during the same year. In 1987, the construction of the Tokushima Plant was completed.

The Tokushima Plant is recognized by the Shikoku Bureau of Trade and Industry as one of the Excellent Factories in Implementation of Industrial Standardization. It also received an ISO-9002 certification in 2000.

In 2002, Shanghai Yamamoto Kogaku Optical Co., Ltd. was established.

The company is a recipient of numerous distinctions. In 2006, it was chosen by the Japan Ministry of Economy, Trade and Industry as among the “300 vibrant small and medium enterprises that support Japan’s future.” In 2007, it was also recognized as one of the “vibrant enterprises in terms of intellectual properties” by the Japan Patent Office.

With all the employees in attendance, the company celebrated its 100th founding anniversary in Kobe.

Eyewear Products

Today the founder’s technology and innovation is cultivated and enhanced while the same spirit and essence of protecting the eyes is retained in SWANS sports eyewear brand.

With utmost commitment to eye safety, comfort, and quality, you can count on SWANS’ advanced, state-of-the-art optical control technology to deliver the kind of protection you need for your eyes.

Get the best snowing vision when you are up on the slopes with SWANS ski and snowboarding goggles. These eyewear products have been developed using innovative materials like fog sensor, heat lens system, and flexible double lens. For its highly functional, technology, and development capabilities, this eyewear line has been authorized for official use for many national skiing teams around the world.

For your swimming vision needs, get the comfortable visibility and eye protection with SWANS swimming goggles. This product has been well-received by many Olympic and top-tier swimmers throughout the globe.

Ensuring the best possible sports performance regardless of weather conditions, trust SWANS sports eyewear to make sure you have the best visibility while securing comfort and functionality. Even in harsh conditions where maintaining clear visibility is hard, you can count on SWANS sports eyewear’s dust-proof and stain-proof technologies, impressive features, and high precision. No wonder it’s a popular choice among top athletes.

Of course, SWANS eyewear is not a stranger to colors, designs, and fashion. You can choose from a wide variety of designs that allow you to coordinate with your day-to-day look. With an uncompromising stance on providing protection and safety without sacrificing aesthetics, you can rely on the high-performance, top-quality products developed by SWANS eyewear.

Company Milestones

1911       Haruji Yamamoto, the founder, established Yamamoto Optical Lens Works in the city of Osaka.

1935      A plant was newly constructed in the city of Higashiosaka City, the location of the current head office, to which the Works was relocated from Osaka.Total production of dust-proof eyeglasses and lenses was started in the form of a general partnership corporation.

1947      Became incorporated.Restarted production of safety eyewear and shading eyewear.

1955      Gained approval of labeling of the JIS (Japanese Industrial Standards) compliance marking for the eye protectors. Changed company name to Yamamoto Bojin Megane (Dust-proof Eyeglasses) K. K. Succeeded in developing the Japan’s first sunglass frame made up from molding of plastic materials. Established Tokyo Branch Office in Ueno, Tokyo.

1961      Gained approval of labeling of the JIS compliance marking for the sunglasses.

1964      Introduced the Temperglass, the first sunglass with reinforced lens in Japan.

1969      Constructed a new plant in Higashiura-cho, Awaji-shi, HyogoPrefecture.

1971      Entered into an exclusive agreement with Nippon Sheet Glass Co., Ltd. for production of the Hydron lenses. Began introduction of the anti-fogging ski goggles under the brand of SWANS.

1972      Joined the membership of US National Safety Council (NSC). Exhibited our products first at ISPO(International sporting goods trade fair) in Munich, Germany Entered into a tie-up agreement with American Spalding International for eyewear business.

1976      Started operation of production plant for the super-hard PETROID lenses. Gained approval of labeling of the JIS compliance marking for the safety goggles with super-hard plastic lenses

1977      Appointed as an authorized ski equipment supplier by the U.S.A Ski Team.

1978      Appointed as an authorized ski equipment supplier by the Ski Association of Japan (SAJ).

1980     Changed company name to Yamamoto Kogaku Co., Ltd. and worked on CI. Celebrated the 70th anniversary of the founding in Tokyo and Osaka. Completed construction of a new head office building. Completed construction of a new technical research institute in the premises of head office.

1982     Gained type approval of protective equipment for industrial hygiene (dust-proof mask) from the Ministry of Labor.

1984     Completed construction of Tokyo Branch OfficeYamamoto Building in Ochanomizu. Completed construction of an annex to the Head Office building.

1986     Gained approval of labeling of the JIS compliance marking for the helmets for automobiles.

1987      Completed construction of Tokushima Plant.

1991      Celebrated the 80th anniversary of the founding in Kobe, HyogoPrefecture, with all the employees in attendance.

1993      Released corporate philosophy “Comfort Creating Company.”

1994      Tokushima Plant was granted the award of Shikoku Bureau of Trade and Industry as one of the Excellent Factories in Implementation of Industrial Standardization.

1997      Started operation of Tokushima Distribution Center.

1998     Established Vision Care Laboratory in Tokyo Branch Office.

2000    Tokushima Plant obtained the certification of ISO-9002 and then cleared the assessment for transfer of certification to ISO9001. Established S. M. D. (SWANS Marketing & Design) U. S. A. Office.

2002     Established Shanghai Yamamoto Kogaku Optical Co., Ltd.

2005     The Design Excellent Company award granted from the Japan Institute of Design Promotion (JDP).

2006   Selected as one of the “300 vibrant Small and Medium Enterprises that support Japan’s future ” by the Ministry of Economy, Trade and Industry (METI). GULLWING was selected among the 100 Best Designs in 50 Years by the JDP Good Design Award 50 years.

2007     Selected among the “Vibrant Enterprises in terms of Intellectual Properties in 2007″ by the Japan Patent Office.

2008    Opened SCC Osaka. Gained approval of labeling of the New JIS compliance marking for protective eyewear for welding and protective glasses

2009     Opened SCC Tokyo.

2010     Completed construction of Awaji Hokudan Plant. Obtained The Minister of Economy, Trade and Industry Award at Industrial Standardization Project citation.

2011      Celebrated the 100th anniversary of the founding in Kobe with all the employees in attendance.

2012     Developed new eywear lenses called ICE BLUE LENS

2015 Developed new anti-fog system which is x4 durability and x3 absorption

Products
FOR THE BEST WORKING VISION

The founder’s spirit of “protecting eyes” and our proprietary light-controlling technologies accumulated over 100 years from the foundation; based on these, we, at Yamamoto Kogaku Co., Ltd., have been developing avariety of industrial-use safety goggles and protective equipment. Also, based on our specific technical skiils for filters built up over 30 years, we have developed anti-dust respirators and power assisted protective respirators ahead of the competition. We, at Yamamoto Kogaku Co., Ltd., are committed to continuously support every our customer by protecting not only eyes but a whole body from headto toe, and by providing the safer and more comfortable working environment.

FOR THE BESTSAFETYVISIONLaser technology made remarkable development through advances of science not only in working processes but various fields such as medical, measurement, communication, space development, energy research etc. We, at Yamamoto Kogaku Co., Ltd., have made eye protectors against laser beam available commercially, making full use of our light-controlling technologies built up over many years. In adition, we ofer the filters developed to cut various laser beam wavelengths. We are thus regarded highly as one of the industrys top performers in the world. Our eye protectors are available in a variety of types from frame type to glass type and shielding window type to cover wide range of applications.

FOR THE BESTSNOWINGVISIONOn the slopes of silvery white, skiers and snowboarders play keen competition full of thrill and excitement. To offer secure and comfortable visibility for the players, we, at Yamamoto Kogaku Co., Ltd., have been developing highly functional products made up from various new materials such as fog sensor, flexible double lens, and heat lens system. For our proprietary technology and development capabilities accumulated over many years, we have been selected as an authorized offcial supplier for the national teams not only in Japan but also in various countries that lead the world of skiing.

FOR THE BESTSWIMMINGVISIONSwimming is attracting popularity as an effective sport for promoting health. Comfortable visibility and eye protection in the water are becoming indispensable more than ever. We, at Yamamoto Kogaku Co., Ltd., became the first manufacturer workdwide to introduce the prescription swimming goggles based on the concept of ensuring as clear and comfortable visibility in the water as on land. The racing models in particular, developed based on our proprietary molding technology, have been well received by many top athletes including olympic swimming medalists.

FOR THE BESTSPORTINGVISIONAthletes continuously strive to provide the best possible performances in whatever weather conditions may be. And they continue making a challenge, confronting the vast stage of nature. We, at Yamamoto Kogaku Co., Ltd., have been supporting them in ensuring proper visibility in various forms. The keyword among our designers is how to protect eyes securely and comfortably. Our products feature significantly improved impact resistance copared to the existing lenses and also strong blocking capability of harmful UV rays. In addition, our proprietary dust-proof and stain-proof technologies are incorporated to maintain clear visibility even under harsh conditions of use. For the high precision and new features, our products are very popular among a number of top athletes playing an active part in the world of competitions.

FOR THE BESTFASHIONABLEVISIONColors, designs, and forms in fashion – Even eyeglasses used in daily life constitute important coordinate items to make you appear more attractive. We, at Yamamoto Kogaku Co., Ltd., have been involved in development of a wide variety of eyewear for over 30 years to match the fashion and scene based on the concept of ” wearing eyeglasses.” Besides, we have introduced sport frames pursuing functionality and cmfortable fit and other high-quality and high-sensitive eyeglasses and sunglasses. We, at Yamamoto Kogaku Co., Ltd., is always capturing industry attention and then we continue offering designer products to be well received by a wide range of generations.